This entertainment show is no longer just something to watch over the weekend; it has become a brand. Not only is it used to find new talent and for those everyday people to break into show business, but it is now a multimillion pound company. Firstly, to bring interest, big names and major celebrities are brought in to not only promote the show but also to promote themselves. And usually if these celebrities are promoting their music they are usually on the same record label run by the main judges, therefore making more money for themselves.
'The X Factor' is a very clever business. The general public is included in every aspect of the show; the voting of the winners (and losers), they are the audience at the auditions and final shows and there is even an X Factor magazine so you can keep up to date with everything from the contestants, judges and presenters and all their personal issues too.
'The X Factor' has been created by a selection of people who are very smart and in a very credible industry. It has obviously done its job in England and all over the world, creating everything from jobs to money and everything in between. And to the producers, I say “hats off to them”
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