Slow the pace

the new kronenbourg ad is really good. it features lemmy from motorhead- one of the most legendary rockstars in the world and instead of playing his signature Rickenbacker bass guitar he plays a harmonica. the ad is basically just phil campbell (the guitarist) and lemmy playing 'the ace of spades'- motorheads most famous song and one of their fastest and loudest- but they are playing it slowed down and accoustic... quite the opposite of everything motorhead. the advert was realeased october 4th 2010- 30yrs to the week the ace of spades' was first released'
throughout the ad you see shots of lemmy and the pub locals- the old boys drinking kronenbourg and playing cards and talking while motorhead start playing. it is set in a french bar as kronenbourg is a french beer and at the end of the ad it jsut says 'slow the pace' relating to the song and to the drinking of the beer.
i think this advert works well as the setting and the music and the tagline all fit with what (i imagine) kronenbourg to be. although weirdly kronnebourg is very french and motorhead are very english.. maybe it is to show the british that the french do make a good beer and are showing this by using a great english band.

http://www.youtube.com/watch?v=khJKq_kJK7Q

Just showing off one of my favourite photos =p